The origin of the name LOKAD

There is an interesting article about the 10 company name types on The Name Inspector. Based on their typology, you might think that Lokad is a made-up word. Well, the reality is a bit more complicated.

Lokad was initially chosen as a blend of Local + Advertising = Lokad. The blend was also including a misspelling due to some obscure domain name availability issue.

Then there was a second project named Time-series forecasting. After the cancellation of the local advertising project, I have been looking for a great branding name for the forecasting project. Yet, I did not found any domain name convincing enough and short enough in my opinion. Thus, I finally decided to recycle LOKAD.COM for the cause of the time-series forecasting.